Custom e-commerce
A new e-shop, growth of the one you have, or an add-on to the platform you already use. First we find out what is really not working. Only then do we decide whether a change, an integration or a new sales system is the answer.


Selling by your rules, not the platform’s
Many e-shops can be built on a ready-made platform and that is the right call. The trouble starts where the range has its own rules: different prices per customer, bundles, goods from several vendors, or an order that needs approval.
In that situation the platform is bent until it breaks, and the gap is then filled by hand. Instead we add the missing part, or build the e-shop so it knows your rules from the start.
First, though, we ask whether development is needed at all. If you fit a ready-made solution, we will say so.
What your own e-shop brings
Selling that fits your range
Variants, bundles, seasonal availability or different prices per customer. We build the catalogue around what you actually sell.
A cart without pointless steps
Checkout is the most expensive part of an e-shop. We tune the number of steps, the error states and how it behaves on a phone.
Documents without retyping
A link to invoicing issues the document itself. No copying orders into another system.
Administration you can handle
Products, prices and content you manage yourself. No calling us to change a price or a description.
Selling for several vendors
When you sell goods from several suppliers, we add accounts, product entry and payment splitting.
Growth after launch
After launch we can track where people drop out of the purchase and suggest further changes based on the measurement we agree on.
Where we have built selling

Art of Život: a marketplace with its own vendor managementVendors, product ownership and payment splitting through Stripe.
Layered: a website that sells the course and checks the guest inBooking with live capacity, payment and confirmation in one place.
Screeno: custom booking instead of an off-the-shelf systemSlot availability, workshops, vouchers and a link to WooCommerce.How the work goes
Every stage has an output we agree on.
Brief and range
We go through the range, the prices and how an order passes through the company. That shows what the e-shop has to do.
Output: A description of what the e-shop must do.
Designing the purchase
We design the catalogue, the product detail and the cart. Screens first, code after.
Output: Designs of the catalogue, product page and cart.
Development and integrations
We build the e-shop and connect payments, shipping and invoicing. You get it to try as we go.
Output: A test e-shop with payments, shipping and invoicing.
Launch and tuning
We hand over access, documentation and source code to the extent we settle in the offer and the contract before the work starts. After launch, using the measurement we agree on, we can track where people drop out of the purchase and adjust by data, not by impressions.
Output: A live e-shop, plus access, documentation and code in the agreed scope.
What we choose from
We do not start with technology. First we look at what people in your operation need to get done, who is involved in the process and where manual work piles up today. Only then do we propose the scope and pick the platform by the range and by who will manage the shop.
Three scopes we meet most often
The prices for each scope are indicative lower bounds from the calculator, excluding VAT. They are not an offer: we prepare an exact price once the brief is clear.
A new e-shop
Catalogue, cart, payments and shipping. Good when you are starting or replacing a solution that does not fit.
- Design of the purchase flow
- Catalogue and variants
- Payments and shipping
- Deployment and training
Growing what you have
You have a working e-shop but something is missing. We add the feature, not the whole system.
- Review of the current solution
- An add-on or a change
- A link to invoicing
- Tuning the cart
Marketplace
Selling goods from several vendors under one brand. Accounts, approvals and payouts.
- Vendor accounts
- Product approval
- Payment splitting
- Payouts and overviews
We will say when you do not need us
You fit a template
If you sell a few products without variants and special rules, a ready-made platform will be faster and cheaper. We will say so.
You have no product photos
An e-shop without photos does not sell, whoever builds it. We can write the copy and shape the visuals, but the photos have to exist before the shop does. We will suggest where to start.
You only want cheaper shipping
Some problems are solved by a deal with the carrier, not by development. We will say where development will not help.
What the e-shop connects to
What you ask before building an e-shop
Did not find your answer? Write to us and we will reply within two business days.
How much does a custom e-shop cost?
The price follows the size of the catalogue, the number of integrations and whether it is a new shop or growth of an existing one. After the first call you get an indicative range. Once the brief is clear, we prepare an offer with the agreed scope and price. If a fixed price suits the project, it is stated right in the offer.
Will you build it on WooCommerce or custom?
It depends on the project. When the range and the rules fit WooCommerce, we use it and add what is missing. We build custom where it would mean bending the platform.
Can we keep our current e-shop?
Yes, and we often recommend it. Growing a working shop is usually cheaper than a new one and you avoid migrating addresses and content.
Will you connect it to our accounting system?
Fakturoid, iDoklad and similar services have an interface, so yes. For others we check first and say what is possible.
Can we manage the products ourselves?
Yes, that is a condition, not a bonus. We design administration so that someone who runs the shop can use it, not a programmer.
How long does launch take?
Growing an existing shop is usually weeks, a new shop months. We give a date after the brief, not before.
You tell us the range, we give you scope and price
Tell us what you sell and what you handle by hand today. We reply within two business days and suggest the next step.

